3DS and HONDA have a long lasting relationship of in the product development process for their company and now this builds on the value of design and innovation to contribute to a larger synergy enterprise-wide, bridging the gap between early ideation, PLM and all the touch points with the consumer. 

The HONDA Advanced Design Group is currently exploring the future of mobility selecting the year 2030 as a date not too far in the future, so as to not lose touch with reality and yet far enough in the future where the exercise of selecting “after tomorrow” scenarios can be considered.

As part of its design and innovation digital transformation, Honda wants to rethink its TOOLS and PROCESSES to perform new CONCEPTS demonstrated by the 3DEXPERIENCE PLATFORM, in the context of the future customer mobility (the PROJECT)