Joby

VTOL Start-Up

The Passenger Experience

AERO Start-up asked us to help craft a user experience that
would make people go from “wow” to “OMG I must try this”.

Context

Through close collaboration with teams from the studio and the start-up, working both on the client site and in the studio in Europe we delivered:
A GLIMPSE INTO THE SHAPE OF THE AIRCRAFT AND ITS ECOSYSTEM
A CLEAR DEFINITION OF THE USER JOURNEY
AN UNDERSTANDING OF THE START-UP’S IDENTITY

Value

The start-up came away with a clear understanding of the keys for success. They were able to articulate the entire customer journey map with the help of the experience thinking workshop, identigy the scope of work necessary to develop a winning FAA proposal and plan the long term steps necessary for business transformation as the company evolves.
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