Epson and their design team approached me along with a handful of designers from around the globe to help determine the market focus and define the business opportunity through experience design

While businesses are moving in the right direction, there is still room for improvement as it is with Epson. They created a product and now need to find the best ways to use it to help drive sales. We should have been brought in earlier to help define the requirements before the product specifications. 

While not an ideal process, due to the strong leadership in technology Epson has, through careful research and with my extensive knowledge in the X-R space, we were able to identify the strongest segments to target as well as define new segments not previously identified allowing Epson to drive business outside of just retail and hospitality.